The National Alliance of Forest Owners (NAFO) is a leading national advocate of private forest owners, managers and organizations focused on advancing policies to protect and enhance the economic and environmental value of privately owned forests across the country. NAFO members represent more than 80 million acres of private forests in 47 states. This role is based in Washington, D.C.
NAFO’s communications function provides a voice for private landowners in Washington, DC. As part of a renewed organizational focus on strategic communications, the Communications Director will assist in building an advocacy communications program from the ground up, using the most effective strategies, tools and targeting to influence policy makers, media and stakeholders. NAFO is seeking creative, dependable and highly motivated professional to be responsible for the deployment of a nimble, innovative and sophisticated advocacy communications program.
The Communications Director will be responsible for the day-to-day activity of NAFO’s communications function, reporting to the Vice President of Communications. As part of a small-but-mighty team, the Communications Director will have both a regular set of responsibilities and room for exploration and growth. The ideal candidate will be a natural communicator and creative problem solver, capable of developing and delivering on a wide range of strategic communications, excited to take initiative and ownership, and with the ability to adapt quickly to meet changing needs and priorities.
Interested? Send your resume with the subject line “Communications Director” to firstname.lastname@example.org.
Closing Date: July 15, 2017
Strategic Planning Support
Assist in the development of communications strategy to achieve NAFO’s advocacy objectives.
Think creatively about how to reach and engage highly targeted audiences.
Identify opportunities and trends, analyze performance metrics, and offer new ideas to evolve communications strategies and approaches over time.
Communications Program Management
Manage the moving pieces of a multi-faceted communications program involving regular daily responsibilities, coordination with industry partners and allies, and management of supporting consultants and vendors.
Develop and deploy a wide range of traditional and cutting-edge communications tactics – social media, promoted/paid content, infographics and data visualization, thought leadership, and traditional media engagement.
Communicate regularly with NAFO members, including written and verbal updates; support NAFO membership needs as they arise.
Develop issue-specific messaging and materials for advocacy, including fact sheets, briefing materials, visuals and leave-behinds.
Support the coordination of advocacy activities including Hill briefings and events, in collaboration with the Government Relations team.
Website & Social Media Management
Assist in building out a strategic social media program.
Manage a steady drumbeat of social media content; monitor and report on trends and analytics.
Regularly update content on website and manage outside web vendors.
Assist in maintaining contact database in Salesforce.
Build and maintain strong relationships with communications peers in Congress, the Administration, NAFO members, and a wide range of partners and allies.
Build and maintain strong relationships with key media contacts.
3-5 years of experience supporting strategic communications, public affairs and/or issue advocacy campaigns. Advocacy experience preferred.
Track record of success using traditional and social media to engage and influence target audiences and to effectively monitor, anticipate and respond to opposition. Basic design skills are a plus.
Strong writer and editor, with a keen eye for detail and experience in persuasive writing and making an argument.
Effective project manager, with the ability to prioritize, multi-task, and manage multiple workstreams.
Competencies and Attributes
Excellent written and oral communications skills, with an interest in crafting creative and compelling arguments to be deployed across a spectrum of communications channels.
Proven ability manage multiple projects and short deadlines, and to consistently produce high-quality work.
Digital and social media savvy with an understanding of how digital can support advocacy in reaching a target audience and driving engagement.
Natural communicator with curiosity to understand all sides of an issue. Interest and willingness to figure things out, and to learn and try new things.
Ability to flex and adapt quickly to changes in issues or advocacy needs; able to thrive in a fast-moving environment.
Ability to collaborate effectively across a wide range of partners and allies.
Good judgement, ability to exercise discretion regarding matters of significance.