NASF teamed up with the USDA Forest Service's Northeastern Area State and Private Forestry team and the Northeastern Area Association of State Foresters last week to deliver tips and tricks for using social media. The resulting webinar—which was recorded and archived here—provided dynamic, customizable examples of messages and tried-and-true strategies for state forestry agencies and their partners to utilize in their Forest Action Plan outreach via Twitter and Facebook.
NASF Communications Director Whitney Forman-Cook's presentation covered: (1) the origin and basics of state Forest Action Plans and 10-year revisions due in 2020, (2) strategic messaging explaining the importance, purpose, and effects of Forest Action Plans, and (3) a list of easy, plug-and-play steps to boost engagement and reach on social media platforms.
You can view and/or download Forman-Cook's presentation as a PDF here. A media component, built to meet the communications needs identified by the webinar's participants, will be added to NASF's "10-year revisions" toolkit later this year or early next.
This webinar would not have been possible without the tremendous support of Sherri Wormstead, sustainability and planning coordinator for Northeastern Area State and Private Forestry.