The National Association of State Foresters and its partners on the Cooperative Forest Fire Prevention (CFFP) campaign have unveiled new Smokey Bear wildfire prevention public service announcements (PSAs). For a preview, please visit: http://www.multivu.com/players/English/7896651-ad-council-smokey-bear-wildfire-psa/ The CFFP program is managed by the USDA Forest Service in cooperation with your state forester and the Ad Council.  The new television, radio, [read more]

By Jessica Hernandez Would you like to spend the last few days of summer under the canopy of Savannah's grand oak trees? We invite you to register to join State Foresters for the NASF annual meeting September 19-22. Earlier this month we wrote about the history and layout of the city. This week we're focused on the multitude [read more]

WASHINGTON—Ahead of spring outdoor recreation season, the USDA Forest Service, the National Association of State Foresters and the Ad Council today announced a new public service advertisement (PSA) from Smokey Bear's Wildfire Prevention campaign encouraging Americans to explore nature responsibly by taking steps to prevent wildfires. "Smokey Bear continues his mission in this campaign to [read more]

By Grant Peterson America's favorite black bear turns 78 years old on Tuesday, August 9th. There is a bear-y deep connection between the American people and Smokey Bear. Maybe it's because Smokey's "Only YOU" wildfire prevention slogan sticks in the brain like tree sap... or shall we say, "sticks like honey?" All puns aside, it [read more]

"Celebrate Forests, Celebrate Life" campaign highlights how American forests contribute to health and livelihoods. WASHINGTON—Secretary of Agriculture Tom Vilsack, key members of Congress including Reps. Bob Goodlatte (R-Va.), Collin Peterson (D-Minn.) and Kurt Schrader (D-Ore.), and a consortium of top officials from America's leading forest and conservation organizations, will join together to highlight the importance [read more]

Created by Draftfcb, the new PSAs educate audiences about their role in preventing wildfires and feature the 69-year old icon rewarding Americans for taking precautions. WASHINGTON—The Ad Council, in collaboration with the U.S. Forest Service and the National Association of State Foresters (NASF), announced today the launch of a new series of public service advertisements [read more]

WASHINGTON—The USDA Forest Service, the National Association of State Foresters and the Ad Council are reminding Americans everywhere of important wildfire prevention tips with new PSAs featuring a virtual Artificial Intelligence Smokey Bear assistant. In both digital and radio spots, Smokey’s AI Assistant gives answers to some of the top questions Americans have about outdoor [read more]

Stephen Colbert, Al Roker, and Jeff Foxworthy lend their voices to longest-running public service initiative in United States history. WASHINGTON—In honor of Smokey Bear’s 75th birthday (August 9, 2019) the USDA Forest Service, the National Association of State Foresters, and the Ad Council have teamed up to celebrate the nation’s favorite bear. To ensure Smokey [read more]

Individuals, organizations honored for exemplary commitment to community wildland fire protection. WASHINGTON—The Wildfire Mitigation Awards committee has announced the 2018 Wildfire Mitigation Award winners. Established in 2014, the awards are the highest commendation for innovation and leadership displayed by individuals and organizations committed to wildfire mitigation. The Wildfire Mitigation Awards are sponsored by the National Association [read more]

Individuals and organizations honored for exemplary commitment to community fire protection. WASHINGTON—The Wildfire Mitigation Awards committee has named the seven recipients of this year's Wildfire Mitigation Awards. These individuals and organizations have earned the highest commendation for innovation and leadership in wildfire mitigation for their outstanding dedication to solving many of the most complex challenges posed by wildfire. Established in 2014 and co-sponsored [read more]